The Vision Behind the Secrets of Stony Plain Road: Scavenger Challenge


Stony Plain Road BIA Shop Local Marketing Assistant Jane Anderson (left) and Communications Coordinator Megan Lala (right) pictured with a poster and daily prize for the Secrets of Stony Plain Road: Scavenger Challenge. Photo credit: Todd Janes.

Megan Lala

Many of you in the area who use Instagram and/or Facebook may have noticed our recent Shop Local campaign from the Stony Plain Road & Area Business Improvement Area (BIA). The Secrets of Stony Plain Road: Scavenger Challenge brought together a variety of diverse businesses in the neighbourhood to help the BIA’s vision of creating a sense of community by shopping local in the Stony Plain Road area. Through the help of these businesses and the participation of those in the surrounding region, the social media campaign has proven to be quite successful in making people aware of what Stony Plain Road & Area has to offer! 

Over the summer, the Stony Plain Road & Area BIA enlisted the skills of our Shop Local Marketing Assistant, Jane Anderson, to create a shop local campaign that would encourage Edmontonians to interact and visit businesses, even during a pandemic. After some brainstorming, the Secrets of Stony Plain Road: Scavenger Challenge was born. The campaign was conducted via Facebook and Instagram and promoted the different and unique businesses that the Road has to offer. Many people in the area have lost touch with Stony Plain Road. The goal of our campaign was to reach audiences that we don’t typically connect with under normal circumstances and remind them that there are fantastic businesses in the area that need the support of their community, especially right now. 

The campaign began on August 5, 2020 with challenge one and continued on every second day until August 25, 2020 with the draw of our Grand Prize: The Ultimate Stony Plain Road (SPR) Prize Pack. Each challenge lasted 48 hours and at the end of that, the next challenge question was then posted. Each challenge featured a trivia question about the area that participants would answer and then tag a friend and follow our account to be eligible to win the daily prize. Ten lucky people won daily prizes, including gift cards to a variety of SPR businesses, and other goodies like a basket of treats from Ben’s Meats & Deli or a pet basket from Doggy Style Deli! Each person who entered a challenge was eligible to win the SPR Prize Pack at the end of the campaign.

Overall, the Secrets of Stony Plain Road: Scavenger Challenge brought together Edmontonians to help support our Stony Plain Road & Area businesses! COVID-19 has brought numerous struggles for businesses from many areas of the City over the last six months, and we would like to thank everyone who participated in the campaign and supported these SPR businesses. We hope that by bringing awareness to the businesses on Stony Plain Road, people will see the charm that our businesses have and will continue to shop SPR! 

The Stony Plain Road & Area BIA would also like to extend a thank you to the following businesses for supporting our shop local initiative: 

Ben’s Meats & Deli

Celebrate Gluten Free

The Gilded Rabbit

Variant Edition 

Neo Juicery 

Cafe Neo 

The Flag Shop 

One Stop Biker Shop 

Square One Coffee

Little Village 

Teachable Moments Daycare & OSC

London Drugs

Jasmine Nails & Lash Bar

Arctic Car Wash 

Hap’s Hungry House

Cafe Rista

Tasty Tomato

Guru Restaurant 

Pampa Brazillian Steakhouse West Edmonton

If you have feedback on the Secrets of Stony Plain Road: Scavenger Challenge, please email communications.spr@gmail.com.

Megan Lala is the Communications Coordinator for the Stony Plain Road & Area BIA.

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